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Hello!
Welcome to the new
ERECTOR. We inspire
people to apply their ingenuity through
collaborative building.
Collaboration
Provide welcoming and
supportive environments to
include more people and
promote collaborative building
How We Help
Inventiveness
Engage and inspire people’s
ingenuity through building
and inventing
Contribution
Support people to realize
their inventive ideas to
benefit the world

Rebranding Process
Visual
Strategy
Guide

Visual
Development
Guide

Visual
Standards
Guide

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